İhlas Marketing Inc
Ihlas Group coincides with the start of commercial operations beginning in the 1980s. Newspapers and books encyclopedia sets Turkey under the name of cultural services, is the first commercial activities offered to other subscribers to both newspaper readers. Both broadcast and executed the sale of these services, in 1985 Turkey Marketing (turnips) was followed to enterprises.
In the same year, Turkey met with the company's first product, imported electronic acupuncture. These devices with complementary health products, at that time, hundreds of thousands took to use a school as a result of the appreciation of the human form. Acupuncture instrument, stimilat offering similar function but improved benefits and was followed by small electric household appliances.
In 1986, Turkey is not familiar, the houses in the network of water purifiers purify water production started in Istanbul. Gold this product Water Treatment name, offered to the market today, Ihlas Home Appliances was the beginning of the factory in a modern and produced under sanitary conditions, and millions of Aura Cebilo is used by the people home safely Reverse Osmosis water purification systems.
In 1988, Dr. Enver Oren's direction, with a restructuring Turkey rapid spread of commercial activities in general, took its current form with the marketing system of electric and electronic home appliances.
The basis for the commercial activities of Ihlas Marketing represents the sale of product Demol. Gold began production in 1986, with the water purification device R & D work to be started in 1994 with the invention Ihlas Cleaning Robot users in 1997, it has been the locomotive products.
Today the most commonly used procedure for cleaning the house, cleaning is done with a vacuum cleaner. the inadequacy of the benefits of this device with dust bag system, water filtration system by improving cleaning tools have emerged more prominently.
In 1994 he started the R & D efforts Aura cleanmax Cleaning Robot, through mass production in 1997, water filtration cleaning system, ensures that both economic and in Turkey with the social benefits of consumers from all walks of healthy, helps to have habitable space. In this regard, Aura cleanmax brand, both domestic and abroad, leaving behind the many competitors in the market has managed to become the best in between. In 2013 the International REDDOT splus model "best design" award and has been crowning achievement, attaining the position of the market.
From high market share with the Aura brand
Ihlas Home Appliances generated that Aura branded and door to door sales method, sales of the products may carry a significant weight in terms of turnover and added value in the portfolio of Ihlas Marketing. In addition to a diversified supply of products in the stores served by the same distribution network, as well as Aura Ora brand and small home appliances and electronic products that appeal to different expectations; Braun, Philips, Tefal, global brands like LG have also been sold.
The most common distribution network in Turkey!
Ihlas Marketing, Turkey operated by dealers spread across 731 points with (60 Ihlas Store, 149 promotion office, 353 distribution offices, 169 authorized service) are among the most powerful marketing and distribution organization in the country.
studies necessary for more efficient functioning of this system is performed regularly. Thanks to this system that enables bidirectional information flow between manufacturing companies and marketing staff, marketing staff with the necessary information about the product and learn directly from the manufacturers specifications of the technical staff of the company; The manufacturing companies to market conditions and to demand information about the product on the market is available directly from marketing staff. This information flow thanks to manufacturing companies can take quick action to meet the expectations in terms closely follow the dynamics of the market conditions can create extra value added products. However, consumers also are alabilmekt the healthiest and detailed information about the product marketing authorities.